Google is looking at cell phones as the future for targeted advertising. Google have said that they want to see mobile phones given away freely to users who will accept the adverts on their phone.
Google CEO Eric Schmidt said "Your mobile phone should be free. It just makes sense that subsidies should increase as advertising rises on mobile phones."
More people have mobiles, they are spending much more time using them and more people are using them to surf the web, watch TV Google obviously see this as a prime opportunity.
Google has already partnered with mobile phone networks in Japan and is enjoying early success.