As the games console arena continues to look at ever changing patterns amongst customers and new technology which will take it to the masses, it appears as though Facebook could be due to integration with the PlayStation 3. John Koller, the marketing boss of Sony, has been very vocal of late with regards to progression of the PlayStation 3 network into new areas of society. What better area to hit than the social networking phenomenon which is Facebook?
It appears as though a simple question at a recent press conference prompted a whole flurry of comments from the marketing guru at Sony with the ultimate suggestion that games console network integration with social networking sites is not a million miles away. Whether Sony actually has something up its sleeve at this moment in time is very much open to debate but the fact the company was willing to discuss Facebook would suggest plans have been in place for some time.
When you take into account the massive incentive for social networking sites to tie up with the likes of the PlayStation 3 network, as well as the benefits this will bring to Sony and the PlayStation, it would appear integration is only a matter of time. The games console today, and gaming network, is so very different to the early days of the original PlayStation that it is almost unrecognisable.