Overture Services Inc., today announced that it will be re-branded as Yahoo! Search Marketing Solutions and will bring together its search offerings and Yahoo!'s listings under the new banner.
Through Yahoo! Search Marketing Solutions, advertisers of all sizes will be able to access a comprehensive suite of search marketing and related products and services, including: Sponsored Search Listings, Content Match, Local Match, Yahoo! Express and Search Optimizer.
In conjunction with Overture's re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products. In addition, the new center will offer marketers information about Yahoo!'s customized, creative media solutions, providing them access to the largest set of search marketing and brand advertising solutions on the web.
Ted Meisel, Senior Vice President at Yahoo! Inc. said,
"Our mission is to be essential to marketers of all types around the world. Unifying all of our search marketing and related products under one banner and one common approach reflects our commitment to integrate and simplify online advertising, allowing businesses of all sizes to take advantage of the Yahoo! search marketing solutions that best fit their marketing goals."
Overture will formally change its brand in the U.S. next month.